Future use of social media among marketers worldwide 2023, by platform

Published by
Valentina Dencheva,
Aug 29, 2023
During a global 2023 survey, 66 percent of responding marketers stated they would increase their usage of Instagram in the near future; 43 percent said they would increase the usage of TikTok advertising, but as many as 45 percent were not planning to use the mobile video sharing app for marketing purposes.

Planned changes in use of selected social media for marketing purposes worldwide as of January 2023

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Release date

June 2023

Region

Worldwide

Survey time period

January 2023

Number of respondents

2,133 marketers

Special properties

55% of the participants live in the US, 5% in the UK, 5% in Canada, 4% in India and 3% in Australia. For 43% of marketers surveyed, social media is their primary responsibility. And 63% of marketers work in B2C, 37% in B2B

Method of interview

Online survey

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Statistics on " Social media advertising and marketing worldwide "

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Other statistics that may interest you Social media advertising and marketing worldwide

Overview

7

Usage

6

Effectiveness & metrics

6

Market leaders

6

Consumers

8

Further related statistics

19

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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